Yup you heard it right! Apple is now discontinuing the eMac and replacing it with an $899 dollar version of the iMac. This is Apple’s educational version of the iMac targeted at schools and students. The iMac features a 1.83 Core Duo processor, 512MB RAM, 80GB hard drive. It also sports the same built-in iSight […]

Last week, Apple had released part two of their “I’m a Mac, I’m a PC” ad campaign. The three new ads drive home the point that Macs
(1) are not boring
(2) are fun to use
(3) don’t have separate parts or drivers
(4) can run Windows (!!!)
(5) oh yeah and the no virus thing
I don’t know about […]

Arik Hesseldahl of BusinessWeek Online writes that he sees Apple’s world wide market share growing. He cited Charles Wolf of Needham and Co.’s analysis that by 2011 Apple’s world wide share would have grown to 5% from a dismal 1.9% in 2005.
Do I agree with this article? Yes! I do think however that this number […]

Behind the hype of corporate marketing and social responsibility efforts are some corporate realities that are just too complex to understand - or are they?
I used to do CSR work for real estate and my primary task was to ensure the good relationships among worker cooperatives whom we employed. Some call it social responsibility. Some […]

Ok U2 lovers Apple updated its U2 iPod. It’s sleeker and sexier. The famous red click wheel is back along with a stricking black metal for the rear casing. U2’s signature still adorns the back. It’s basically the 30GB 5th gen iPod with the U2 look.
An exclusive iTunes Music Store coupon is included so you […]

A few months back, Apple was giving out hints that they would be releasing an application called Dashcode that let the average joe create his own widgets. Parallel to Apple’s “democratizing technology” vision, this seemed like a sound idea.
As it turns out, Apple had released the application prematurely with the new MacBooks. Not only has […]

Starting at $1099. Comes in White and Black. 13.3″ Widescreen display. Magsafe connector. Built-in iSight. Simply Awesome…
EDIT: Here are pics of the first UNPACKING of the black MacBook.
Just go see it for yourself.. Now! Go!

Macnn reports that Creative has sued Apple for the use of the iPod interface. Quoting from Macnn’s article.
Creative has filed a complaint with the U.S. International Trade Commission requesting that the Commission institute an investigation of whether Apple has violated Section 337 of the Tariff Act of 1930 through its importation and sale after importation […]

The anticipation is reaching fever pitch. Is the long awaited Macbook finally coming?!?! Well if the image above is a sign, it’s coming… and soon. The above image came from a page at the Apple web site.
Macrumors is saying May. An unverified source has told Macrumors that Macbooks are coming in the coming week. Some […]

Apple has started airing new commercials for Mac and their other products. In typical Apple fashion, the ads aired were witty, well thought off, simple and yet direct to the point.
One add features A “PC Guy” played by John Hodgman and a “Mac Guy” played by Justin Long (Dodgeball , ED, etc..). The commercial starts […]